Social Media & Video Marketing for Healthcare Practices
Ignite Marketing runs social media and video marketing for chiropractors and other healthcare practices across the United States. We plan short-form video, run Facebook and Instagram ad campaigns, and follow up every lead so it turns into a booked new-patient appointment, not just likes and views. Practices we've worked with include Health 1st Center (237 qualified leads and 77 new patients) and Scoliosis Reduction Center (5,372 qualified leads).
Results from practices we've worked with
Every campaign is measured in leads, booked appointments and new patients. Here's what that looked like for three practices:
| Practice | Location | Results | What we ran |
|---|---|---|---|
| Health 1st Center | Palos Heights, IL | 237 qualified leads, 77 closed new patients | Paid social advertising, lead generation, email follow-up |
| Moss Family Chiropractic (MaxLiving) | Canton, GA | 52 qualified leads, 13.46% conversion rate on cold traffic, $6,000 in new-patient revenue | Paid social advertising, lead generation, email follow-up |
| Scoliosis Reduction Center | Celebration, FL | 5,372 qualified leads, 2,525 keywords on page 1 of Google, 80+ contact form submissions per month | Content marketing, SEO, paid advertising, lead generation, email |
What's included
- Video content strategy. Short-form video for Instagram Reels, Facebook, TikTok and YouTube Shorts, plus longer YouTube videos. Typical topics: patient education, meet-the-doctor intros, patient stories and answers to the questions your front desk hears every day.
- Facebook and Instagram ad management. Campaign strategy, targeting around your practice, ad creative and ongoing optimization to lower your cost per lead and cost per new patient.
- Lead capture and follow-up. Landing pages and lead forms that convert, with email follow-up so leads become booked appointments instead of going cold.
- Workshop and event promotion. Filling patient events such as "Dinner with the Doc" programs.
- Audience engagement. Managing comments and messages so interested people get a timely, helpful response.
- Reporting that matters. Leads, booked appointments and cost per new patient, not vanity metrics.
How it works
- Free 15-minute consultation. We learn about your practice, your ideal patients and your growth goals.
- Strategy and offer. We build the campaign plan: the offer, the audience, the video content and the follow-up sequence.
- Launch. Content goes live and ads start driving leads to your practice.
- Optimize and report. We keep refining what's working and show you exactly where your new patients came from.
What doctors say
"I have never had a more successful campaign for bringing in new practice members. I've watched my practice grow from 20 visits a day, up to 50/day. It's more than doubled my practice."
Dr. Shannon Myers
"I've personally tried 5-6 Facebook companies over the past few years. You've got to try Shawn Manaher with Ignite Marketing. They've, by far, been the most consistent company I've ever used."
Dr. Brian Anderson
"I have tried many marketers but no one was working. These guys know what they're doing, they're at the top of their game, they're always there when you need them."
Dr. Mohamed Shalabi
Who we work with
We specialize in chiropractors, spine and scoliosis centers, and wellness and healthcare practices that want a steady flow of new patients. We work with practices anywhere in the United States. Campaigns are run remotely and targeted to the area around your practice, so it doesn't matter which city you're in.
Frequently asked questions
What does social media and video marketing for a healthcare practice include?
It combines video content (short-form Reels, TikTok and YouTube Shorts plus longer YouTube videos), paid Facebook and Instagram advertising, lead capture and email follow-up, and reporting on leads and new patients. The goal is booked appointments, not just followers.
Does social media marketing actually bring in new patients?
Yes, when it's paired with paid ads and fast follow-up. For example, Health 1st Center in Palos Heights, Illinois gained 237 qualified leads and closed 77 new patients through paid social advertising, lead generation and email follow-up.
Which social media platforms work best for chiropractors?
Facebook and Instagram are usually the strongest for reaching local patients with paid ads. YouTube works well for educational videos people find through search. TikTok can work for practices whose ideal patients are younger. We recommend a mix based on who you want to reach.
Do you work with practices in my city?
Yes. We work with healthcare practices throughout the United States. All campaigns are managed remotely and targeted to the people who live near your practice.
How much does it cost?
Cost depends on your ad budget and the scope of content and management you need. We'll recommend a plan and give you a clear quote after a free 15-minute consultation.
Ready to grow your practice?
Book a free 15-minute consultation and we'll show you how social media and video can bring more new patients through your door. You can also email [email protected] or call (614) 282-9110.
Written by Shawn Manaher, founder and CEO of Ignite Marketing.