Harness the power of our proven 'Pay Per Click' strategies to propel your practice to new heights. With Ignite Marketing, you'll gain access to tailored Google Ads campaigns designed to deliver results from week one.
Our expertise ensures targeted lead generation, maximizing your practice's visibility and attracting quality leads. Experience the impact of our strategies firsthand as you witness an immediate influx of leads, setting the stage for sustained growth.
Why paid advertising works for chiropractors
Referrals and word of mouth are valuable, but they are hard to predict and hard to scale. Pay-per-click and social advertising let you put your practice in front of people in your area who are looking for relief right now, and you control how many new patient opportunities you create each month.
The catch is that most chiropractors who try ads on their own, or with a generic agency, end up paying for clicks that never turn into patients. The difference is in the offer, the targeting, the landing page and, above all, the follow-up.
What our chiropractic marketing includes
- Google pay-per-click campaigns: Ads for high-intent searches like "chiropractor near me" and specific conditions you treat.
- Facebook and Instagram advertising: Offer-driven campaigns that reach local people before they choose a provider, within Meta's health advertising policies.
- New patient offers: Consultation, exam and report-of-findings offers that give prospects an easy first step.
- Dinner with the Doc and patient events: Educational dinner campaigns that bring qualified prospects face to face with you.
- Landing pages and funnels: Pages built to capture appointment requests from every campaign.
- Lead follow-up and front-desk training: Email and text sequences, plus coaching for your team, so more leads become booked visits.
- Clear reporting: Cost per lead, appointments booked and new patients for every campaign.
How we work: the Ignite 7-step method
Every chiropractic campaign runs through the same proven process:
- Discover: We audit your current marketing, past data, website, competitors and patient base.
- Strategize: We build the game plan: offers, audiences, channels and budget.
- Create: We produce the ads, landing pages and follow-up messaging.
- Train: We coach your team to handle new inquiries and convert them.
- Execute: We launch and manage your campaigns.
- Test: We test audiences, creative and offers to find what performs.
- Optimize: We scale what works and cut what doesn't.
Results chiropractors have seen
For Health 1st Center, a chiropractic wellness practice in Palos Heights, Illinois, our Facebook campaigns, including a discounted new-patient offer and a free dinner event, produced 237 qualified leads and 77 new patients between June and August. Dr. Shannon Myers of Myers Chiropractic told us his practice grew "from 20 visits a day, up to 50/day." Read the full Health 1st Center and Moss Family Chiropractic case studies. Across all of our clients we've run more than 700 ad campaigns and delivered more than 50,000 new prospects.
Working with a specialty practice? See our pages for scoliosis clinics, regenerative medicine clinics, integrative medicine practices and orthopedic practices, or our healthcare marketing overview.
Chiropractic marketing FAQ
Should I use Google ads or Facebook ads?
Often both. Google ads capture people already searching for a chiropractor, while Facebook and Instagram reach local people before they start searching. We recommend a mix based on your goals and budget.
What kind of offer works best?
It depends on your market and the care you provide. Our clients have had success with discounted consultation and exam offers and with educational dinner events. We test offers to find what works for your practice.
How do you make sure leads turn into patients?
Follow-up sequences and front-desk training are part of our process. A lead only matters if it becomes a booked visit.
Do we need a new website?
Not usually. We build dedicated landing pages for each campaign, so your main website can stay as it is.
What does it cost?
Pricing depends on your goals, market and ad budget. We'll walk you through options on a free consultation.
Wondering what leads should cost? See our
2026 patient acquisition benchmarks for healthcare cost per lead on Facebook and Google.