Client: Health 1st Center, Palos Heights, Illinois
Led by: Dr. Mohamed Shalabi
Services: Facebook advertising, landing pages, lead generation, email and text follow-up
Timeframe: June to August
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Health 1st Center is a family-owned, full-service chiropractic wellness practice in Palos Heights, Illinois. Dr. Mohamed Shalabi and his team combine corrective spinal care with nutrition recommendations, and the practice reports a 93% patient satisfaction rate.
After more than 16 years in business, Health 1st Center had loyal patients and steady referrals, but new patient growth had stalled. Telemarketing, flyers, door-to-door outreach and the Yellow Pages no longer worked the way they used to. The practice had also spent three years trying Facebook advertising with other agencies without getting the leads it needed.
Ignite Marketing built two Facebook campaigns, each with its own landing page, lead form, follow-up emails and texts, and detailed lead tracking.
A voucher for a consultation, exam and report of findings for just $21, with a limited number available on a first-come, first-served basis to create urgency.
A complimentary dinner with a short educational presentation on the health problems the practice's ideal patients were struggling with. Seats were limited to the first 29 RSVPs.
Between June and August, the two campaigns generated 237 qualified leads and 77 new patients, with more patients starting care as leads continued to redeem their vouchers and attend dinners. The campaigns also raised Health 1st Center's profile in its community.
"ROI has been great. With other agencies, we barely received any leads, even after six months. With Shawn's program, we were generating leads on the very first day."
Dr. Mohamed Shalabi, Health 1st Center
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