Gary Vaynerchuk, AKA “Gary Vee”, who got his start creating videos about wine, has become one of the foremost experts on social media and digital marketing, and is also a highly-sought after speaker and well as a best-selling author.
We have compiled some of his most popular books. If your business is engaged in social media or digital marketing (or if you want your business to be), then reading Gary Vee will help you to establish a solid foundation for your business. Don’t waste time trying to figure out how to properly use social media to promote your business... just dive into one of these books.
Brief Description: Emotional intelligence is just as important as analytical intelligence when it comes to being a leader. These emotional skills don't always come naturally, so if you want to be a great leader, you need to work on these 12 1/2 skills and traits that Gary Vee identifies.
Why We Recommend It:
Emotional intelligence is key, or you will burn out your workers. It's as simple as that.
Read more about "Twelve and a Half"
Brief Description: When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Why We Recommend It: For one, this book just looks great. The inside is filled with full-color images of social media posts, broken down with Gary Vee explaining what works about these posts and what doesn't work. Each of the various social media sites have their own section, so if you're wanting to dive into a specific social media tool, you'll have great examples to borrow from, knowing what to do as well as what not to do.
Read more about "Jab, Jab, Jab, Right Hook"
Brief Description: Gary Vee offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
Why We Recommend It: While both Crushing It! and Crush It! touch on the same types of things, Crushing It! provides updated examples and new anecdotes to further reinforce the Crush It! ideas, and to provide more examples that may give you a better visual for your business and how to best implement the great ideas in the book.
Read more about "Crushing It!"
Brief Description: A bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.
Why We Recommend It: Caring for your customers is often overlooked, in the pursuit of more customers. It is more expensive to acquire new customers than it is to retain customers, which is at the heart of this book. By promoting loyalty within your existing customer base, you can retain customers longer, create referrals, and best of all, word of mouth advertising. This book not only shows you why you should do it, but great ways to do it.
Read more about "The Thank You Economy"
Brief Description: #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know.
Why We Recommend It: While some people like to binge-listen to podcasts and binge-watch shows, not everyone has the time. That is why we love this book. It combines the very best of Gary Vee's show into one area, allowing you to takeaway the most important and best concepts without having to watch every single episode.
Brief Description: Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.
Why We Recommend It: If you like real-life examples of how people are implementing the tips and ideas from the book, then you will love this book because it is full of these types of examples. Not every single one will apply to your particular business, but you should be able to find several that do apply or that could be adapted for your specific situation.
Many of these awesome books are available as audiobooks too!
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