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How To Create Facebook Ads: A Look At Each Type of Ad

how to create facebook ads

Social media strategy is all around us, and understanding how to leverage ads is of utmost importance to get your post seen on social media sites such as Facebook. However, it's becoming more apparent that you'll have to pay for reach with Facebook ads. So in the following guide, we're going to take a look at some of the most effective ways to create Facebook ads that get results.

Here’s what we’re going to discuss in this article: 

Different Facebook Ad types:

  • Carousel 
  • Link click
  • Boosted page Posts
  • Facebook lead ads
  • Collection ads
  • Page post photo ads
  • Page post text ads
  • Page post video ads
  • Page like ads
  • Canvas ads
  • Dynamic product ads
  • Video ads
  • Mobile app ads
  • Desktop app ads
  • Instagram mobile app ads
  • Event ads
  • Local awareness ads
  • Offer claims
  • Messenger ads

And how to advertise on Facebook for free.

Different Facebook Ad Types

The fundamental purpose of Facebook advertising is to drive traffic to websites. Some of the reasons to drive traffic to your website include increasing your site's comprehensive reach or directing users to a specific landing page for them to possibly purchase your product, take part in some form of lead generation, or sign-up for a newsletter. Here's a breakdown of the different types of Facebook ad types and how they can help your website.

Carousel Ads

reels ad for facebook example

For e-commerce advertisers looking to elevate multiple ads using their store, carousel ads are extremely useful. They are also a great option for marketers who prefer to amplify different offers and posts to see what exactly attracts leads with their target market and what performs exceptionally well.

What makes this option very effective is that it allows you to share approximately 10 videos and images, links, and headlines, as well as calls to action used in just a single ad unit.

Link Click Ads

click ads example

When you are pondering on Facebook ads, then link click ads are probably what comes to mind.

Ultimately, this type of ad helps to advance your website and direct people to intended blog posts or landing pages. Link click ads may be used at several placements that allow you to offer the same ad over more than one news feed to reach a larger audience.

These ads do well and also tend to motivate likes for the intended Facebook page. Just note that you'll need to view the comments and also reply to keep the audience engaged at all times.

Boosted Page Posts

boosted focused post likes and hearts

If you've never posted ads on Facebook before, here's something you need to know. Each time you post a message or anything on your Facebook page, you'll be prompted by Facebook to intensify the post's reach using boosted posts.

And once you click the "boost post," you'll be able to set up the bidding methods as well as the chosen audience to elevate the page post to additional people across Facebook's advertising.

Facebook Lead Ads

facebook leads magnet digital art

When it comes to getting more leads, nothing is more effective than Facebook lead ads. This specific ad type lets users sign up if they're interested in your offer or download your content without leaving the social media platform. This makes these ads a great method for getting a possible customer's email address.

Collection Ads

collection ads generating leads

If you want to showcase many products you are currently selling on your own site, then Facebook collection ads are a great option. The new format allows it to be more convenient to browse, discover and purchase products in a visually immersive way.

Page Post Photo Ads

photo ad collage

This Facebook ad type provides you with more than enough space to show off your pictures and engage your page fans. All you need to do is select the ideal image, and you'll receive an influx of likes and comments on Facebook. There's also an option to place a link in the description of the post, however, don't expect a lot of traffic from the latter method.

Page Post Text

page post text design

If you're looking for an ad-based on-page engagement, this is the one. However, page post photo ads tend to perform better as pictures are more engaging.

Page Post Video Ads

page post video ad art

One of the highest forms of engagement is driven by video advertising. This is because it builds a solid link or relation with the audience and may even be used by small businesses to connect with their target market.

The bonus with this type of ad is that you have the option to re-target subcategories of visitors based on the amount of time they spent on your video, making it ideal for creating excellent custom crowds to re-target with varying types of ads.

Page Like Ads

page like ads

If your main aim is to increase your page likes, then Page Likes Ads are the way to go. They are easily showcased on all placements, and a clear call to action is included to like your page immediately.

However, it is important to remember that it's not merely about getting the most affordable likes but about selecting the correct audience who is genuinely keen on your page.

Be sure to select the right image for maximum impact and great performances.

Canvas Ads

canvas ad art

Users are able to engage with your content thanks to this interactive ad format. It's currently only available on mobile phones due to how people interact on their mobile devices.

The audience may swipe through a carousel of images, zoom in or out by moving their fingertips and tilt the image in different directions. This ad type also loads ten times faster than standard mobile web applications.

Dynamic Product Ads

dynamic photo ads art

One way to describe Facebook's dynamic product ads is like saying it's remarketing display ads on steroids! A perfectly timed ad targets users based on their interaction or lack of it on your application or website.

So what you have to do is upload your product catalog to Facebook, then make sure your Facebook Pixel is installed appropriately on your site's pages. It's as simple as that, and Facebook takes care of the automation and re-targeting.

Video Ads

video ads graphic art

This is basically another form of the Link Click Ads, but your ads feature videos as opposed to still images.

Mobile App Ads

mobile app ads

If your goal is to encourage more installs to your mobile applications, then these mobile app ads are what you need. The ad is shown on the Newsfeed on mobiles only. So, as soon as people click the install button or call to action, they’ll see the app store immediately popping up and this leads to a fantastic conversion rate.

To tweak your audience, you'll have lots of extra targeting choices, and you'll be able to select the Android/IOS version you prefer your users to have. There's also an option to decide whether you prefer to target just tablets or mobile devices as well as whether you prefer to specifically target users who are logged in to a WiFi network.

Desktop App Ads

destop app ads

This ad type allows you to direct users to your Facebook app and ensures that they interact with it.

You may only target the right column or Desktop News Feed because Facebook apps do not support mobile devices.

Instagram Mobile App Ads

instagram app ads

You may also promote your mobile app on the Instagram platform, which does make so much sense. Users on Instagram are already using their app on their mobile devices and, in all probability, will not want to download any additional apps.

Both video and photo ads are recommended for mobile app ads.

Event Ads

event ads banner on street example

If you're an event organizer, you'll appreciate an avenue to attract more visitors, and this is a great option. By using the right targeting options, you can amplify your event’s progress with event ads.

Depending on the relevance and size of the event you are promoting, you can limit or restrict the geographical reach of your ad to target those in the same region or city as the event.

Local Awareness Ads

local awareness brand ad

If you want to grab people's attention and direct it to your store, this ad format will do the trick. It performs well with Facebook's targeting that is location-based and helps you reach users who are at the same time close to your store.

Make use of varying calls to action like " call now" or "send message" to make contacting you easier.

Offer Claims

offer advertising graphic art

For brick-and-mortar store owners looking to bring more people to their store, this ad type is priceless.

Once your ad is live, the user may click on the ad and redeem the offer, after which they will receive an email with further details and terms of use.

Messenger Ads

messenger ads for facebook

Messenger ads are displayed in Facebook messenger, in the main tab which is where users engage with their friends.

Once they see your ad, they have an option to click and start a Facebook conversation with your page.

Can you Advertise on Facebook for Free?

The short answer is yes; you certainly can. So the next step would be to learn how you can go about doing this. Let's take a look at the 8 tips for creating free and effective Facebook ads.

First, to advertise on Facebook for free, you'll need to elevate your Facebook community organically. And here are eight tips to get you closer to that goal:

1. Surprise Visitors with an Eye-Catching Cover

Your cover page is naturally the first thing your visitors will see on your Facebook page. So your cover acts as more or less a billboard, and the bonus is that you may place, edit and change it at any time.

If done correctly, this image forms the entire page's layout and makes it more attractive and vivid to your audience.

facebook marketing looking to accelerate 400Here are some best practices for cover images:

The ideal cover image complements the other elements of your page, namely the like, follow and share buttons on the left. It also adds to the call-to-action buttons on the right and your page's profile picture.

Adding branding is a great way to make it easier for viewers to associate your cover image with your business. But the best place for your logo is in your page's profile picture.

Keep text brief and use a call-to-action to shape your message.

For a powerful effect, videos may be used instead of images.

Have a look at these best Facebook pages that the world's top brands manage for some inspiration.

2. Add a Call-to-Action Button at the Top

Your Facebook page must have a call-to-action button as it is one of the most significant elements of your page.

Visitors may buy products, contact you, book services, get additional information pertaining to your business, and download your mobile app, all by using your call-to-action button.

This is the full list of buttons you can add to your page:

  • Book Now
  • Contact Us
  • Call Now
  • Sign Up
  • Send Message
  • Send Email
  • Learn More
  • Shop Now
  • Watch Video
  • See Offers
  • Play Game
  • Use App

3. Add Originality to your Business Information

Filling in the information on the "About tab" on your Facebook business page is all good and well, but have you done it correctly?

If you want to know how to promote your business on Facebook for free using your business info, there are two things you should take note of.

Firstly, all the fields related to your company must be completed.

Some standard information that will be required of you is your business category, contact details, founding date, and some other basic info. However, try to diversify the About tab with more details. You can set your hours of operation, specify products, add awards your business has received, etc.

Next, learn to write out of the box. While you can always stick to the formal way of writing texts just for the sake of doing it, another more interesting way of doing things is to do so with passion and creativity.

This sets you apart from the fierce competition out there. So tell a story about your company and its mission. Keep your texts short and to the point but personal, allowing users to identify with you as a human being.

Facebook also offers a story section which you may add to your page to keep things informative and eye-catching. Use this section to introduce your business and invite people to join your community.

4. Interact with your Users

Answering comments and giving rise to discussions is a key way to interact with users. People often give recommendations about businesses and write reviews about their customer experience but only after selling their products or services. On the other hand, communication in comments affects everyone.

It means a lot when a company replies to user comments on Facebook, and this makes comments one of the best forms of Facebook advertising.

Facebook is, after all, the biggest social media platform in the world for this reason.

So each comment left by a business person almost always generates another thread that could go on for quite a while. Additionally, each discussion works in favor of the business that started it.

5. Selling Products in Your Facebook Shop

Did you know that you could open a Facebook shop? Well, you can, and here are the benefits.

Once you've set up your shop page, customers can buy your products in an online store that directs them to your website.

Each item in your Facebook Shop looks like a real ad with a title, photo, price, and product information. There's also a comments section and link to your website.

Depending on your location, there are different features available.

One of the advantages of this option is that you can list an unlimited amount of products, manage your showcase, keep in touch with your customers by asking questions, and monitor the number of clicks, product reviews, and purchases.

facebook marketing need a boost3

6. Recommendations and Reviews by Users

Encouraging your Facebook community to leave reviews and recommendations about your business is a great way to boost your credibility.

Customers believe more in a brand that takes reviews since this is the era of public opinion and online freedom.

So it is also a valuable avenue of finding out how customers view your business, your products, your service, and other crucial details that's hard to get from anyone else but your audience or potential customers.

So these reviews act as free Facebook ads for you, and the best part is your community creates them!

7. Facebook Video Ads

Using Video Ads is one of the best ways to advertise on Facebook for free. It works for small, medium-sized, and big companies as well.

messaging apps for advertising

8. Make Use of Messaging

Using messenger chat is a great way to advertise on Facebook for free.

This option works wonders because you can initiate and follow-through communication with Facebook users in real-time and then convert them to new customers by answering their questions and taking care of their requests.

You may build a chatbot to handle these messages or chat with users manually as a page moderator, admin, or editor.


If you're serious about getting your business to the next level then Facebook advertising should never be overlooked. There are approximately 2 billion active users on Facebook, so the sky's the limit, and there's no telling where it could take your business. The social media platform also allows you not just to reach current customers but new ones as well.

Facebook also offers both simple and advanced ad solutions that you can tailor to your specific advertising needs and goals. So do your due diligence and experiment with the best ad formats for your business today.

final shawn
Shawn Manaher
Shawn Manaher is the founder and CEO of Ignite Marketing. He's one part local business growth specialist, one part campaign strategizing ninja, and two parts leader of an awesome nerd pack. He won't eat pancakes unless you call them flat waffles.
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