People who start a YouTube channel commonly regret one thing: that they didn’t start sooner.
When the platform launched back in 2005, few people understood what a behemoth of a search engine it would turn into or what a fantastic revenue driver it would be.
Although it’s still possible to get in on the YouTube game and bank some major coin, there’s a relatively new kid on the social media block that’s taken the world by storm in recent years:
While it’s early days by most social media platform standards, having a TikTok account in 2023 is like having a YouTube channel back in 2005. With 1.53 billion active users, the platform has eclipsed both Google and Facebook, becoming the world’s most popular website and the “new Google search.” It’s also the fastest-growing social media network in history.
That said, it’s obvious TikTok presents a game-changing moment. While the platform is still young and has massive momentum, there is a unique opportunity to share your expertise, gain visibility, and build your authority as a chiropractor through short-form videos.
In this post, we’ll share how to make the most of TikTok while growing your chiropractic business and online following.
Before we dive into the practical side of things, you may be wondering whether you really need to be on another social media platform to promote your practice. The answer is an emphatic “yes”—if it’s TikTok. And here’s why:
With attention spans decreasing and figures like the ones above, TikTok is clearly a no-brainer.
One of the biggest benefits of putting your chiropractic business on TikTok is that, unlike other social media platforms, TikTok has not yet implemented complex algorithms that limit the reach of users and businesses. This means that TikTok users are more likely to see content from new accounts. As a result, you can quickly gain a following and reach a large audience without having to invest significant resources in building an algorithm-proof presence.
Moreover, TikTok has a unique set of features that make it a great platform for businesses. For example, the "For You" page suggests videos based on user interests, which can be leveraged to reach your target audience more effectively. It also offers several advertising options, including branded hashtags, in-feed ads, and branded effects, which you can use to reach potential patients.
Ultimately, TikTok's lack of over-algorithms makes it an attractive option for business owners looking to grow quickly. Its user-friendly interface and unique features also make it easier to reach a specific target audience and amass a significant following. As TikTok continues to expand, it will likely become more algorithm-driven, but for now, you have an opportunity to take advantage of its open and accessible platform to reach a fresh and engaged audience.
Another huge advantage is that Google has announced plans to index both Instagram and TikTok videos, which means they’ll start to appear in Google search results. This is a significant development as TikTok videos will now reach a much larger audience and gain greater visibility on the web.
The integration of TikTok videos into Google search results is part of Google's effort to surface a more comprehensive, relevant, and diverse range of content. By indexing TikTok videos, Google will be able to give users access to a wealth of new content, including short-form videos that may not be available on other platforms.
For businesses like yours, this means TikTok videos can now be used as a tool for search engine optimization (SEO) and can help drive traffic to your website. TikTok videos can also be used to promote your products and services, as well as build brand awareness among a new audience.
Bottom line: as TikTok continues to skyrocket in popularity, it is likely that the platform will play an increasingly important role in digital marketing and SEO.
Cross-promotion between platforms is a crucial part of building a successful online presence, and TikTok makes it easy to promote your content on other platforms, including YouTube. This is possible thanks to Linktree, a tool that lets you create a landing page with multiple links to your content across different platforms.
One effective use-case of cross-promoting content between TikTok and YouTube is to use TikTok to grow your audience and promote your long-form content on YouTube. For example, you can create short-form videos on TikTok that showcase snippets of your YouTube content and provide a link to the full video in the description. This will help you drive traffic to your YouTube channel and build your audience on that platform.
Another use-case is to use TikTok to promote your YouTube channel and grow your audience on both platforms. You can create a Linktree landing page with links to your TikTok and YouTube profiles and then promote the page in your TikTok bio. This will make it easy for your TikTok followers to find your other content and follow you on other platforms.
Cross-promotion is a great way to grow your audience and reach a larger market across different platforms. By leveraging this strategy, you can promote your content and build a strong online presence with ease.
Now that you understand why you should be showing off your chiropractic skills on TikTok, let’s look at how to grow your practice on the platform.
Claim a business account by downloading the TikTok app from Google Play or the App Store and then sign up using a phone number, email address, or existing social media account. From the "Me" page, access the "Manage Account" option and choose "Switch to Business Account." Select the relevant category to complete the process and start engaging with your audience and promoting your practice on TikTok.
First impressions are a powerful thing, which is why it’s crucial to optimize your profile to represent your brand. How?
If you want to connect with prospective patients on TikTok, you need to create appealing content that resonates with them. By studying their behavior, interests, and preferences, you can develop a compelling content strategy that captures their attention.
With so many users, TikTok’s user base is diverse in terms of demographics, so it's important to think about where there’s overlap with your target demographic or if there’s an opportunity to reach a new audience.
To succeed on TikTok, it's essential to understand how the algorithm works. Captions, popular and relevant hashtags, and user interactions all play a vital role in influencing the ranking algorithm. Therefore, to improve visibility on the platform, you should be creating optimized, engaging content and driving engagements in your chiropractic niche.
In addition, using popular TikTok sounds is another brilliant way to appeal to TikTok’s algorithm and boost visibility. By leveraging trending sounds in your videos (typically a snippet of music or a popular song), your content can be found more easily by people searching for that sound.
Taking your target audience research into account, it’s time to develop a solid content strategy that includes details about the kinds of content you’ll make, the topics you’ll cover, and your publishing schedule.
While entertaining content is prevalent on the platform, practical and informative videos such as tutorials, advice, DIYs, and life hacks are equally popular. Therefore, it is essential to strike a balance between different content types to appeal to a wide range of viewers who may be part of your different target segments.
As a chiropractor, there are several types of content you can create to attract TikTok viewers and drive lead generation. Here are a few ideas:
@drgarytho Here’s one for slipped discs / sciatica. Hope this helps! #tiktoksg #livebetter #chiroworks #chirotok #chiropractor #stretching #spine #slippeddisc #sciatica #painrelief ♬ Save As Love (2 Minute) - chadochado
@drjovel 👀BEHIND THE SCENES SHOULDER PAIN EXAM WITH DR. J #shoulder #shoulderpain #bodybuilding #foryou #foryoupage #chiropractor ♬ original sound - Dr. J
@thelachiropractor Part 1 #patienttestimonial #patientexperience #patientcare #patientsbelike #patientstories #chiropractor #chiropracticadjustment #testimonials ♬ original sound - Ben Shamoiel
@thenyeropractors Challenge! Can you do these? #chiropractor #chiropractic #foryou #health #wellness #fyp #foryoupage #foryourpage #challenges #challenge #fit #health ♬ original sound - The Nyeropractors
Contest and giveaway videos: Encourage interest and engagement with videos that promote competitions. This is also a great way to generate leads.
@drjoshadams Giving away 2 of these #chiro #chiropracticadjustment #drjoshadams #learnontiktok #diy #giveaway @spinedeck ♬ cantina band ~ star wars lofi - Closed on Sunday
@purereliefchiropractic Click below for our $39 New Patient Special. #austintx #austin #chiropractor #chiropracticadjustment ♬ Canyons - Official Sound Studio
Consistency is vital to maintain visibility on TikTok, which is why you should develop a content calendar specific to the platform to stay on top of the game.
By following these tips, you can grow your chiropractic practice on TikTok and reach a larger, engaged audience. Just remember to always prioritize the quality of your content and focus on delivering value to your followers.
To give your business a quick boost on TikTok, paid advertising is a great option. However, it’s crucial to set clear goals and target a specific audience before investing in ads. Design an ad that aligns with these factors and will make a powerful impact on viewers. By creating an effective TikTok ad strategy, you can reach the right people and achieve a good ROI.
As with any platform, analyzing your analytics to optimize your content is a critical part of maximizing success. By measuring content-specific engagement metrics like views, comments, and likes, as well as the best times to post and hashtag reach, you can gather insights to optimize your content strategy for improved performance.
Some third-party tools can even predict upcoming trends and assist in identifying potential influencers in your area. Using these insights, you can plan ahead and optimize your content for better visibility.
With the basic steps laid out above, as well as additional tips to accelerate growth, you can effectively leverage TikTok to promote your chiropractic office and tap into a larger audience. Remember to prioritize a strong profile, define who you’re targeting with your content, and create a solid content strategy.
Ready to tap into the marketing potential of TikTok and grow your chiropractic business? Learn how to effectively promote your practice on the platform by booking a free 15-minute consultation today!