Client: Scoliosis Reduction Center, Celebration, Florida
Led by: Dr. Tony Nalda
Services: Content marketing, SEO, website redesign, Facebook advertising (English and Spanish), lead tracking
Timeframe: 3 years
Table of Contents
Scoliosis Reduction Center is an alternative care facility in Celebration, Florida that specializes in non-surgical treatment for scoliosis using the CLEAR Institute's approach. The practice reports positive outcomes for 95% of its patients and serves families from across the country, including English- and Spanish-speaking audiences.
Scoliosis care is a specialized, considered decision. Parents and adult patients research for weeks before choosing a provider, and most of what they find online points them toward bracing or surgery. Scoliosis Reduction Center needed to be found by those researchers, explain why its non-surgical approach was different, and turn that interest into qualified consultations through both organic search and paid advertising.
Ignite Marketing built a multi-channel program designed to grow authority first and lead flow alongside it.
The first year focused on building a strong base of educational content, which grew to three new blog posts per week, promoted through the practice's social channels. Ignite Marketing also redesigned the practice's website and corrected technical SEO issues so the content could rank.
To establish Dr. Nalda as a trusted scoliosis expert, Ignite Marketing helped create and publish the book Scoliosis Hope: How New Approaches to Treatment Are Transforming Lives, two premium guides (Demystifying Scoliosis and How to Treat Scoliosis), and Ahead of the Curve, a magazine for teens living with scoliosis.
Because the practice serves English- and Spanish-speaking families, Facebook campaigns were built for both audiences, promoting consultations, chiropractic offers and the educational guides.
A CRM tracked every lead through the funnel, and live chat on the website let the team answer questions and start conversations faster.
Over three years, organic traffic grew by 6,681.48%. The site ranked for 2,525 keywords on the first page of Google and 12,246 in the top 100, and it now produces more than 80 contact form submissions every month. Facebook campaigns generated 1,765 English-language leads and 1,100 Spanish-language leads, and the guides drew 2,507 sign-ups. In total, the program delivered 5,372 qualified leads.
"Since we started working with Ignite Marketing, we've found that we're reaching patients we probably wouldn't have reached any other way other than through Facebook. They've increased our success in getting new patients and growing our revenue."
Dr. Tony Nalda, Scoliosis Reduction Center
See how we help scoliosis clinics and other specialized healthcare practices attract qualified patients, or book a strategy session to talk about your practice.
Download the full Scoliosis Reduction Center case study (PDF)
See how these results compare with industry averages in our patient acquisition benchmarks, or learn more about our scoliosis clinic marketing services.
