Moss Family Chiropractic Case Study: 52 Leads and 7 New Patients in Two Weeks

By Shawn Manaher, Founder and CEO of Ignite Marketing · Updated October 2026

Client: Moss Family Chiropractic, Canton, Georgia
Led by: Dr. Daniel Moss
Services: Facebook advertising, landing page, email follow-up, conversion tracking, front-desk scripts
Timeframe: 2 weeks

Results at a Glance

• 52 qualified leads in the first two weeks
• 7 new patients in the first week, 4 of whom signed up for lifetime maintenance care
• $6,000+ in revenue from $221.75 in ad spend
• 13.46% conversion rate from cold traffic
• 30% increase in the practice's close rate

The Client

Moss Family Chiropractic is a Max Living health center in Canton, Georgia, led by Dr. Daniel Moss. The practice helps patients through The 5 Essentials, a program that combines spinal correction, detoxification, exercise, nutrition and mindset.

The Challenge

Health fairs, free screenings, workshops and referrals were bringing in patients, but growth was slow. The practice had no in-house digital marketing experience and not enough time or staff to build and manage online campaigns.

The Solution

Ignite Marketing built a complete Facebook lead program around a new patient voucher offer:

• Audience research to target the right local prospects
• Ad copy and creative built around the voucher offer
• A dedicated landing page and opt-in form
• An automated email follow-up sequence
• Follow-up scripts and templates for the front desk
• Conversion tracking to measure every step

The Results

In the first two weeks, the campaign produced 52 qualified leads at a 13.46% conversion rate from cold traffic. Seven new patients started care in the first week, and four of them signed up for lifetime maintenance, adding more than $6,000 in revenue on a total ad spend of $221.75. A few simple changes to the practice's follow-up process also lifted its close rate by 30%.

"Using the Facebook Ads lead program, we received over 50 leads in the first two weeks. Within the first week, we gained 7 new patients and 4 of those have signed up for life-time maintenance."

Dr. Daniel Moss, Moss Family Chiropractic

Want Results Like These?

See how we help chiropractors and other specialized healthcare practices attract new patients, or book a strategy session to talk about your practice.

Download the full Moss Family Chiropractic case study (PDF)

More case studies

• SEO and Facebook Ads Case Study: 3,748 keywords on page one of Google
• Scoliosis Reduction Center: 5,372 qualified leads and 6,681% organic traffic growth in three years
• Health 1st Center: 237 qualified leads and 77 new patients in three months

See how these results compare with industry averages in our patient acquisition benchmarks, or learn more about our chiropractor marketing and PPC services.